The Modern American Wine Industry:
Market Formation and Growth in North Carolina
Ian M Taplin
Studies in Business History
978 1 84893 136 7: 234x156mm: £60.00/$99.00
978 1 84893 137 4
This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
North Carolina has seen some of the fastest growth in the American wine industry over recent years. In an area experiencing a general downturn in employment, the wine industry has created a new entrepreneurial spirit. Taplin looks at the importance of networks in this development, drawing conclusions of wider socio-economic significance.
Sample pages
Readership
Business History, Economic History and American Studies
Contents
Introduction
1 Districts, Networks and Knowledge Brokering
2 From the Beginnings to Prohibition
3 Post-Prohibition to the 1990s
4 Emergence of a Wine Cluster
5 Market Growth, Differentiation and Legitimacy
6 Cluster Consolidation: Networks, Quality and Wine Tourism
Conclusion
Appendix: Interview Questions for North Caroline Winery Owners/Winemakers
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